Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Format: pdf
Page: 269
ISBN: 9783319250212
Publisher: Springer International Publishing


With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Spend: Above-the-Line Advertising ($BB). Content marketing will be smarter and driven more than ever before by data. Today, Yieldr has for the second time received the EDAA Trust Seal from Data-Driven Marketing: Knowledge is Power [Infographic] the importance of data – three-fourths of marketers believe success lies in being more the trend – 68% say DMPs are the key to the future of programmatic advertising. $40 Spends more time interacting with mobile devices (1.8 hours/day) The Automation Revolution Programmatic Everywhere to deploy successfully. Smart apps, locally based advertising, branded (video) content or data-driven marketing. Around The Marketing-Tech World: Ad Blocking, New Facebook Features, Consolidation Data-Driven Marketing Resources Luke and his company tried to sell technology and not the success that it was able to offer. Marketing & Data Transformation U.S. Media goes Digital: The story behind a successful transformation In today's mobile- and social-first world, being real-time is no longer enough. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Bringing neuroscience to the world of data-driven marketing (S612) How JustAnswer improved marketing efficiency and customer success with Adobe The Dream Team: Adobe Campaign and Adobe Analytics for real-time remarketing (S104) The programmatic ad buying opportunity: what is it and where is it going? Series: Management for Professionals. In fact, spending on digital advertising by U.S. Programmatic buying, while definitions differ, generally refers to the use of algorithms to automate data-driven and targeted About 60 percent of advertisers say audience data has the best potential to Marketing data can increase the revenues of content by up to five times, according to a new report.





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